There are two smells that hold a swarm cluster together and help them organize and draw them. Nasonov (as in lemograss essential oil) and QMP (Queen Madibular Pheromone). If you catch the queen in a swarm and move her a quarter mile from the swarm, they will find her and move there. That's how strong their sense of it is. So QMP in a bait hive attracts the interest of any passing bee and, so of course, it attracts the interest of the scout bees. It's also a smell they LIKE, so I would guess it also improves their "feelings" about the place.