I've just started to get in to candle making and have been thinking about selling them at my local market, so I've put a bit of thought in to pricing. People manage to sell those 1oz blocks of beeswax for $1, so that seems like a good baseline to use. $1 per ounce of a votive should give you a decent profit after the cost of the wax, the wick and your time. It's the same price as the raw 1 oz block, but has a much larger potential audience to justify the slightly smaller profit margin.
If you're selling the votives with a glass container, add $1 or some change friendly increment that is more than the container cost.
I'm still deciding about which decorative molds I want to buy and there are way too many choices. Some of the molds are expensive and I have been trying to figure out how many candles I am willing to sell before I'd like to recover the cost of the mold. E.g. If a mold costs $40, do I want to add $2 per candle to recover the cost of the mold after selling 20 candles, or $1 per candle to recover after 40 candles. This fee added in to the candle price can always get reduced after the mold cost is recovered.
Candle Sell Price = $1 * ounces of wax + container cost + mold recovery fee