I have been selling creamed honey now for about 5 years or so. We called it creamed honey but I was doing a lot of driving this weekend and thought about some things.
See, some people think creamed honey is made with cream. Of course, this is from people who need a little more educated but some people see the word creamed and think cream and then think negavitvely about it. So I thought about the other two markering terms for creamed honey which is spun hone yand whipped honey.
To me, spun honey might be a better term for this. Spun honey has a nice sound to it.
Whipped honey, to me, might not be precieved as a value item. A consumer might think that they can whip honey themselves and save a couple of bucks.
I love marketing and I find it interesting to watch people.
Any thoughts on this?