I have always found that samples help a lot. Also having different color honey next to each other gets them asking questions about that. They usually don't know that not all honey tastes alike. In fact it's often very much not alike. Some pollen gets people asking questions as well. I don't sell much of it, but having it on the table is one more thing to get them interested. Plus, of course, beeswax, comb honey, chunk honey, propolis etc.