True, Ace, but Netflix has lost 130,000 US subscrbers in the last fiscal quarter and its world expansion has slowed. With Disney, Apple, Amazon, Hulu and many others getting into the streaming business and DVDs going the way of the 8-track, if they haven't already done so, the business model seems to be faltering for Netflix. At least the phenominal growth it has experienced until now is slowing and there are a lot of Netflix-killers planning to cut into Netflix's profit and growth. Not exactly going the way of buggy whip makers, but it might not want to keep doing the same thing. The recent price increase brought the monthly cost up to about $20. It started a few years ago at about $8 a month. Disney and some of the others are about $7 a month. That does not look like good capitalism at work to me. At this rate, Netflix should be trying to hold onto its older subscribers and add younger ones, not alienate the older ones while catering to the young ones. Of course Reed Hastings, the Netflix founder, was told before he started the company that his idea would never work. The financial experts sure missed that one.