I love Prime, the download movies is as big a sell point to me as the 2 day shipping.
This week, I ordered the Fire 7 for me and Tracey and a friend, plus three cases and two 32gig microSD cards and 2 Armor shield (finger print hiding) screen protectors - I have Armor Shield on all my devices, they are awesome.Plus, a silicone sushi mat, new wok ring, two 8ft USB to Micro USB cables (but I messed up) and they will be picked up by UPS tomorrow.
Imagine jus the refular 5 day shipping on all that stuff, and quickly you see Prime 2 day delivery paying for itself. I got my Fire Sunday, Tracey's today and I just set her's up with the shared Prime account (2 adults and 4 kids allowed) now she needs a bit longer of an intro to the Fire and folder management - on my iPhone 5 I have 784 apps currently, all in just three pages of folders, I can find any app in 2 clicks. Her Samsung S5 looks like someone puked up apps all over, it's a nightmare and she doesn't mind - ugh.
But the Fire she said she wants to keep organized better, she's catching on to having a folder with a handful of apps in the same category, rather than 2 pages of apps all over.
So tomorrow I take my friend's into work to show him how to use it, this is his FIRST smart device, he has an old flip phone and never used a touchscreen before - to say the least, I'm going in 30 minutes early and he's staying 30 minutes late - he wants to be proficient in downloading movies (and streaming over wifi) for when he goes to his timeshare in Myrtle Beach over Thanksgiving. I strongly suggested spending the $11 for a 32gig card, the Fire only has 8gig and only 5gig after the OS is updated. He did order a case though, I can't image not having a case on it. The main reason I bought the Fire was so I didn't have to drag the iPad back and forth, and even with it's case, I'm afraid I'd eventually crunch it in my work bad.
So, I'm digging Prime, being on shift work and having a movie player is a great thing. I have this powerful yet small bluetooth speaker that fills a room with movie audio :)