That's a little more expensive than around here. I used to buy sourwood honey by the quart at our local flea market for $12 I believe, although the same exact honey at our local supermarket was a little more, maybe like $15. And that was the sourwood, not just the wildflower or clover, which was of course cheaper. Another beekeeper I know sells his honey for $10 a quart, and it goes like wildfire at that price.