You guys are making interesting points in relation to honey. I?ve found this to be all true at the local markets. If you have a stall, the first thing you want is for people to stop and look. If they do stop, it gives you the opportunity to speak to them. If they start asking questions, it shows they are interested. From that point on, it becomes quite a simple task to sell your produce. Having an observation hive is a huge advantage. People of all ages stop, look and ask questions. Their focus then changes to what you are selling. Having a range of products presented in a variety ways gives the customer choice. I have found that the gift packs are eye catching and draw people in to look and touch. They were introduced to make the display look interesting rather than as an a saleable item. They are now becoming quite popular and sales have increased as a result. Honey tasting has also added to the success of the stall. A couple of varieties of honey allows people to taste and appreciate that they are different. At the markets last weekend, I had two varieties of honey available for customers to try. I was surprised at the number of people who wanted to try both. In many instances, they couldn?t decide which one they liked more so they ended up buying a jar of each. One of my next projects is to make a sign for the stall. It will just say ?Local Honey?. Sales increase dramatically when you explain to people where the honey is produced. In my case it is only 5km from where it is being sold. When my wife and I were away on holidays, we stopped at a large market that was packed with people. I saw a local beekeeper selling honey at his stall. His location wasn?t the best but he still had crowds of people walking past. I decided to get a coffee, sit nearby and watch how people reacted to his stall. In the 5 minutes I was watching, not a single person stopped to even look at what he had for sale. His stall was just a couple of tables with three large stacked piles of honey. Unless you were specifically looking for some honey to purchase, there was no reason to stop.