I sell my 1.5# skeps for $10. I'm targeting the folks that really want to concentrate on buying honey as local as they can get it. I could probably charge more, but I'm competing with the big supplier in the area. He charges $5 a pound, but his honey isn't from local sources. There's room in the market for both of us, especially with him gathering enough honey to have flavors, and I don't.
AND, it's not my goal to get as much as I can, but to provide a local product, at a reasonable cost, to folks that are trying to be local consumers. It's nice to make a small profit on the product itself, but ya' know it's not covering all the costs! :)
I have 6 gallons (8 skeps/gallon) to sell this year and I've sold over half so far.