Several years ago, I sold honey and shipped it in the normal ways, plain or fancy glass jars, bears, etc.
I always thought it interesting (for so many reasons) n afordable option to customers is to ship honey in vacuum bags, to cut down shipping cost, reduce breakage and pass on savings of the cost of containers to the customer - by letting them open the vacuum bags and squeeze the honey into their own jars.
Bubble wrapping vacuum bags or peanut packing could reduce the package size and weight, especially with several jars shipped.
If the customer has this "GREEN" concept "option" where they use their own jars rather than creating more and more jars around - a good concept of marketing.
Has anyone done this? Would you try it, at least as a website or marketplace option to see if people OPT to use it. I think it is a win win for the beekeeper, a bag sealing setup is inexpensive and very affordable to equip with bags. I think at a roadside stand, a gallon of honey (or "X" number of pounds in a sealed bag) would be Earth Friendly, like using your own food bags at the supermarket, etc.
I'm not saying revamping your way of selling or packaging, but adding this as an option MAY appeal to many people. Clipping a corner out of the vacuum bag and squeezing it into their favorite decorative honey jar has a market, I think??